In an article in Entrepreneur Magazine, entrepreneur and author Carol Roth states that Team Grush, creator of the Grush Brush, won “the $1 million dollar prize” on America’s Greatest Makers, Mark Burnett and Intel’s technology reality competition show. Roth, who served as one of the judges for the show, said the toothbrush aims to address the problem of dental decay by encouraging “kids to want to brush their teeth” and by providing “data to their parents and dentist so they know the kids’ brushing habits and deficiencies.”
Engadget reports that Grush’s smart toothbrush is the “brainchild” of a pediatric dentist, futurist, and inventor. The toothbrush and its mobile game aim to ensure children properly brush their teeth, using built-in sensors to determine how children are holding the toothbrush and what areas of their mouth that they may be missing.
The Chicago Tribune reports that “the $59 toothbrush is among several connected toothbrushes about to hit the market, including the $400 Bluetooth-enabled Prophix developed by a Wilmette dentist and the $200 Oral-B Genius from Proctor & Gamble.”
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